The team that I've been a member of for the past six months or so achieved a milestone today: integration of three of the client's blogs with the in-house CMS. As Daniel Jacobson explains, this means that
blog posts are first-class content, available through an API, on
emerging platforms, and via the "mother ship" web site. One of the small but important features of this work is that posts now carry a "semantic URL" permalink, rather than an URL with nothing but a cryptic "&id=zqx3".
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