Content management ecosystems

Patrick Cooper talks to Matt Thompson in a good piece that paints the big picture of which a news organization's CMS is just one element.

We’ve finally begun to accept that no single CMS can handle all of a digital news organization’s content functions. A good content management system today is designed to interact with lots of other software. There’s now a genuine expectation that a CMS will play nicely with videos stored on YouTube, or comments managed by Disqus, or live chats embedded from CoverItLive. Other environments such as Facebook, Twitter and Tumblr come with their own suites of tools. And increasingly, what we call a “content management system” is actually a combo of multiple tightly-integrated systems.