14 February 2021

B200

A good skim of the history of selling computers via advertising, from Ryan Mungia.
... a striking Burroughs ad from 1964 shows a dramatically-lit photo of its B200 system with the headline, “angry young computer.” Beneath is a short bit of copy, which describes how the B200 can “outdo any computer in its class” and “gets angry” (just like a human!) when people purchase other machines “on the basis of name or initials.” Without mentioning IBM by name, the ad pokes fun at the industry leader while simultaneously touting its own brand in a witty way.

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